Typically, TikTok ads have a starting cost of $10 for every 1000 views (CPM), and there’s a minimum campaign spending requirement of $500. However, the cost of advertising on TikTok can vary based on several factors, including the ad format, targeting options, campaign objectives, audience reach, and the bidding strategy you choose.

E-commerce, fashion, beauty, technology, entertainment, dining, travel, fitness, education and other industries tend to succeed, thanks to TikTok's diverse user base and the platform's engaging and creative advertising formats.  Every industry can use TikTok's capabilities to creatively showcase products or services and appeal to a wide audience.